Focus on Healthcare Marketing, PR, Social Media and B-to-B Communications Trends

Alpharetta, GA — March 29, 2016 — For the third year, Agency Ten22 is proud to announce its platinum sponsorship at the Healthcare IT Marketing and PR Conference. The Healthcare IT Marketing and PR Conference (HITMC) focused on healthcare B2B marketing, is a 2-day event teaching the latest trends, techniques and best practices in social media, marketing, PR and much more. On April 6 – 8, 2016 in Atlanta, GA, marketing managers and PR professionals will hear from top notch thought leaders from inside and outside the healthcare industry.

“The HITMC conference brings an outstanding value of innovative ideas and practical advice in healthcare IT marketing,” said Beth Friedman, Founder of Agency Ten22. “The most important aspect for Ten22 is bringing new strategies home to share with our clients.”

Agency Ten22 has also been invited back as speakers of the conference, with two speaking sessions on the schedule.

Erin Wabol is co-speaking with Ten22 client Mary McNerney of Enjoin. Their session, “Rebranding on a Shoestring Budget—Tie Your Laces and Go”, offers tips to marketing managers on how to survive a rebrand with limited funding.

Beth Friedman is a panelist on “The Do’s and Don’ts of Sponsored Media”. The panel will offer tips for paid versus earned media on Thursday April 7th at 2:30pm. For a preview of this topic, check out Beth’s recent blog post—Pay vs. Pitch: Three Considerations for a Kick-Ass Content Strategy.

Date and time details for both sessions can be found here. To learn more about the event, visit

About Agency Ten22

Agency Ten22 is a public relations, strategic content and marketing services firm—focused exclusively on the healthcare industry. Formerly The Friedman Marketing Group, we help heal brand identities in healthcare IT.  We’ve grown up in the healthcare vertical and are the only firm with hands-on provider experience. Clients quickly leverage our hospital knowledge and media relationships to deliver compelling messages for hospitals and provider prospects. Learn more about Agency Ten22 at


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