New Healthcare IT Marketing and PR Conference to Focus on Communications Techniques and Best Practices

Founding Sponsors Include Leading Healthcare IT Research, Marketing and PR Firms

Las Vegas, NV — January 6, 2014 — The Healthcare IT Marketing and PR Conference, organized by and, is excited to announce the first of its kind B2B marketing and PR event focused solely on marketing to healthcare executives.  On April 7-8, 2014 in Las Vegas, NV the Healthcare IT Marketing and PR Conference will help marketing managers and PR professionals learn the latest tools and techniques they need to make sure their messages are heard.

Alongside a schedule of world class speakers, the conference is supported by a group of four Founding Sponsors:Agency Ten22BillianDodge Communications, and Aria Marketing.

“Healthcare IT is a unique industry and our clients are facing constant change. The old rules of traditional PR and marketing no longer apply,” said Beth Friedman, Founder of AgencyTen22.  “Like many marketing and PR firms, Agency Ten22 wants to stay ahead of the curve. We’re excited to share our experiences and learn from our peers at this first annual event!”

“When we heard about the Healthcare IT PR & Marketing Conference, we knew it was something we wanted to be involved with,” said Cynthia Porter, President of Porter Research – a Billian company. “It’s the first of its kind in the industry, and will afford Porter Research and our sister company, Billian’s HealthDATA, a wonderful opportunity to better understand the challenges health IT vendors face when it comes to their provider-facing marketing and PR initiatives.”

“We are honored to be a sponsor of the inaugural Healthcare IT Marketing and PR Conference,” says Brian Parrish, executive vice president of Dodge Communications. “The event offers the opportunity to be among leaders in the field and stay on top of industry trends in marketing and PR from both inside and outside of healthcare. Dodge realizes the value of strong public relations and marketing initiatives and is proud to support any event that drives innovation.”

“Healthcare IT marketing has a language all its own and a set of best practices that are constantly evolving,” said Scott Collins, vice president, Aria Marketing.  “Whether you have been doing healthcare marketing and public relations for years, or are a newcomer to the space, there is always a lot to learn, and as the healthcare IT industry continues to expand the need for a conference like this is greater than ever.   We are very excited to be able to help bring this kind of content to our peers and to learn from the other marketing pros that will be attending and presenting at the event.”

To learn more about the event visit and register to attend the event as a Founding Attendee.

About Agency Ten22

Agency Ten22 is a public relations, strategic content and marketing services firm—focused exclusively on the healthcare industry. Formerly The Friedman Marketing Group, we help heal brand identities in healthcare IT.  We’ve grown up in the healthcare vertical and are the only firm with hands-on provider experience. Clients quickly leverage our hospital knowledge and media relationships to deliver compelling messages for hospitals and provider prospects. Learn more about Agency Ten22 at

About Billian Inc.

Billian Inc. is the leading resource for current and comprehensive sales, marketing and research intelligence into U.S. healthcare facilities. Its Billian’s HealthDATA subsidiary offers more than 3,700 data points on more than 6,900 hospitals, 800,000 physicians, and 43,000 long-term care and home health facilities across the U.S. Its Porter Research subsidiary offers customized business-to-business research programs to companies across the healthcare vertical. Through these companies, Billian offers end-to-end lead generation and custom research solutions designed to help business professionals sell more effectively into healthcare accounts.

About Dodge Communications

Dodge Communications is an integrated PR and marketing agency that accelerates the growth of innovative healthcare companies through strengthened brand awareness, enhanced thought leadership and increased demand. For more information, visit or call (770) 998-0500. Slant, the Dodge Communications Blog, provides insights on the latest healthcare industry, marketing and public relations news and issues.

About Aria Marketing

Founded in 1999, Aria Marketing is an integrated, healthcare communications agency providing unmatched industry and strategy expertise, thought leadership‐driven PR, compelling creative and superior client service. Aria earned its reputation as healthcare’s leading thought leadership agency from working with some of the biggest, sharpest and most innovative healthcare organizations, from pre‐angel start‐ups to Fortune 20 companies. Its services include: strategic planning, branding and positioning services; public relations; social media; and creative services.

About Healthcare Scene

The blog network was launched in 2005 and currently consists of 15 blogs containing over 6,500 articles These EMR, EHR, and Healthcare IT related articles have been viewed over 13 million times.  The healthcare IT career portal,, recently joined the Healthcare Scene family of websites.  HealthcareITCentral features a job board, resume database, certification resource, employer directory, educational directory, and weekly job alert eNewsletter.  You can find on Twitter, Facebook, and LinkedIn.


Media Contact:
John Lynn

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